Qolord started as a quiet idea that lingered in my mind for years. I dreamed of a place where you could find clothing in every color imaginable. But I never acted on it — I didn’t see myself as part of the fashion industry. My style is simple: hoodies and sneakers, a look I’ve loved since childhood, before it became everyday wear for women. My relationship with clothing has always been a bit complicated.

When I was little, my mom had her colors analyzed during the '90s color analysis boom, complete with those little color wallets. I loved playing with the swatches, matching them in ways that felt right to me. Fast-forward to adulthood, and because I generally didn’t know much about style, I found myself in a style and makeup course that included color analysis. I was typed as a "Cool Summer" in the 16-season system, and while I loved the colors, the palette felt... chaotic. Thirty colors, all over the place. No structure, no logic. Why was one lighter, one darker, one brighter, one more muted? If color analysis is about harmony and grouping similar colors by properties, why did it feel so random? Could there be more colors that fit? How could I know which ones? There were more questions than answers.

Then came the real challenge: shopping. I wanted those beautiful Cool Summer colors in my wardrobe. What could be simpler than a T-shirt? So, I started with that. But to my surprise, I couldn’t find the colors I liked anywhere. The fashion industry seemed to have other favorites. They loved Autumn and Spring tones, bright Winter shades, Light Summer pastels, True Summer muted blues, a lot of beige neutrals, and navy, of course. But those soft, middle-intensity, cool-toned hues? Not a priority apparently.

The frustration grew. Why wasn’t there a place where you could just pick the colors you loved and wear them? As a generally pragmatic person, with a built-in slight stubbornness and the belief that anything can be solved if you put your mind to it, I started to think there should be a shop where you could buy all the colors you like. And I could be the one creating this shop. The idea brewed in the back of my mind, but I never took it seriously. I wasn’t a "fashion person," after all. And who would want a color-focused shop that specialized in casual streetwear? To my knowledge, color enthusiasts and color analysis were a niche idea, and most of it vibed with a very different style and goals than I related to. I thought nobody needed hoodies, joggers, and sneakers in this niche.

Then I met my boyfriend. He was creating a brand centered around minimalist road designs printed on hoodies and tees. At the time, I worked as a programmer at a print-on-demand company and always had the urge to create something weird, bold, and splashy — the kind of design that makes you go, "Should I wear this?" We connected on that. And one sweltering summer, we spent our vacation working on our brands by day and swimming in the sea, rivers, and lakes by night. It was magical. But two weeks wasn’t enough, and life got in the way. My project went on pause.

A year later, I picked it back up. I still wasn’t sure what I was building, so I wanted to take my mind off the project and started playing around, trying to structure colors into a system — a fun little programming challenge. Spoiler: it wasn’t so simple. Somehow, I ended up generating designs in 350 colors and putting them online. But imagine, it was before color analysis regained its popularity a few years ago. I had the idea and the motivation before it became popular again. And when it did, I saw it as a sign — that I wasn’t alone in my secret, unexplainable craving for more color in life. And so, I continued.

The next logical step? Mapping those colors to seasonal analysis. That's where the real headache began. Seasonal palettes were a mess. No consistency. One color bright, the next muted, no pattern I could define for a structured approach. As I dug deeper, I realized seasonal analysis was built on outdated color theory. (Did you know the real primary scientific colors are Cyan, Magenta, and Yellow, not Red, Yellow, and Blue? Yet, this is still what’s taught in schools.) Frustrated, I created my own system. Still, I hesitated. People spoke in seasonal terms — how would they relate to my structure?

Then I stumbled upon a TikTok conversation with someone who knew color analysis. They mentioned a guy on TikTok talking about perceptual color spaces. Down the rabbit hole I went — for eight months. I explored color from every angle imaginable. It was intense. And then, one day, it clicked. I finally organized the colors in a way that made sense, grouping them by chroma (intensity), lightness (value), and hue (temperature). Virtually testing the colors on real people who had their color analysis done confirmed it: it worked. It was a breakthrough.

I shared a quick, minimal analysis on Reddit, and the response was inspiring. People appreciated the clarity, the structure, the logic. No more "trust me, I have the eye for color" misticism. I created side-by-side comparisons that showed the subtle but real differences between colors and how they interacted with skin tones.

And now? Qolord is alive. I offer Personal Color Analysis with more scientifically structured palettes that cover the full spectrum — no skipping over shades or leaving you wondering where the gaps are or how the colors look between them. By browsing this color system, you can explore your lightest and darkest borders, see how warm or cool you can go, and finally experiment and understand where each color sits in the color space.

The plan is to keep growing. I want to offer more products in more colors — hoodies, sneakers, t-shirts, and more — all in your perfect shades. The online store has granular filters that let you dive deep, picking colors that resonate with you on by different color properties.

Qolord started as a hunch, brushed aside, then accepted and embraced again. This journey has been one of personal transformation — overcoming disbelief in myself and trusting my inner guidance to bring more color to the world.

If my story resonates with you, I’d love for you to join the Qolord community in any way you desire — whether by signing up for the newsletter in the Qolord shop, connecting on social media, or writing an email.

I want color to be more accessible, for people to use and explore in their lives. Color is energy, a potential not fully explored, I believe. The world, especially the Western world, is far too gray and neutral. We need more color, more ease, fun, and true joy in life.

Join me — let’s understand how color and color analysis work, and why, and help me build this colorful world idea with your suggestions, input, and wishes. I’d be happy to connect! Thank you for taking the time to get to know Qolord! See you on the color journey!

With love,
Eve